From April 20 to 24, the Faculty of Business Management hosted a Blended Intensive Programme (BIP) “Applying AI in Social Media and Communication”.
A total of 61 students and 18 coordinators from higher education institutions in Belgium, the Netherlands, Slovenia, Romania, Portugal, and Vilniaus kolegija / Higher Education Institution participated in the programme. Working in international teams, students tackled a real-life challenge presented by Grand Hotel Vilnius, Curio Collection by Hilton, took part in creative workshops, and engaged in cultural activities.
The programme was delivered as part of the HedCom Challenge Cycle, an initiative of the Communication Working Group within the global higher education network Businet. It also featured contributions from HEROES representatives from Fontys University of Applied Sciences and Thomas More University of Applied Sciences.
We sincerely thank all partners and participants for their collaboration, engagement, and for creating an inspiring international experience! 🙌
