First-year International Business students at the Faculty of Business Management got an exciting opportunity to dive into the world of digital marketing with Dr. Rodrigo Perez-Vega from Henley Business School, University of Reading.
His dynamic lectures, packed with real-world examples and hands-on tasks, explored the power of digital tools, social media, and content marketing in today’s global business landscape. Integrated into the Marketing module, the course gave students practical skills and fresh insights into how digital strategies drive modern business success.
This international collaboration not only boosted students’ motivation and career focus but also added a valuable global dimension to their studies.
Dr. Perez-Vega’s visit was made possible by the Education Exchanges Support Foundation under the Ministry of Education, Science and Sports of the Republic of Lithuania.
