6/8 academic hours seminar
Training goal – to learn how to practically use Google Adwords as a digital marketing tool for advertising company products/services in the online space.
Program:
- Creating a Google Adwords account, system registration;
- Types of Google Adwords campaigns: Search Network and Display Network;
- Improving advertising campaigns: Ad Extensions;
- Viewing statistics and downloading reports;
- Remarketing.
Benefits for the participant:
- Learn how to use the Google Adwords system, one of the most effective digital marketing channels;
- Be able to independently create and manage various search and display Google Adwords campaigns;
- Understand how to reach the most relevant users for the selected business, attract them and encourage them to return;
- Evaluate how to measure the effectiveness of online advertising and increase sales.
Lecturer
| Gintarė Gulevičiūtė |
Lecturer, actively interested in digital marketing and e-business. Has been working with Google Adwords and conducting trainings since 2014, holds Google Adwords certificates. In 2015, she interned in the USA and gained experience, and in 2016 in China. Gintarė is a doctoral student in the joint doctoral program in management at Vytautas Magnus University, Mykolas Romeris University, Klaipėda University, Aleksandras Stulginskis University, and Šiauliai University. She actively participates in scientific conferences and writes articles on e-business and e-marketing topics.
The training is conducted in Lithuanian and English.
Contact for inquiries: info@vvf.viko.lt
