From May 4–8, 2026, Valdas Dambrava, lecturer at the Advertising and Communication Department of the VIKO Faculty of Business Management, participated in an Erasmus+ teaching mobility visit at Universum International College in Prishtina, Kosovo.
During the visit, Valdas Dambrava met with academic staff and representatives of the International Relations Office, while also delivering lectures to students on ethical challenges in advertising. Discussions focused on advertising ethics, national and cultural differences in advertising practices, and future trends in the field.
The visit strengthened cooperation between partner institutions and provided an opportunity to exchange academic experiences and international perspectives in advertising and communication studies.
